I build the sales motion, then the AI system that lets a small team sell like a large one.

01 · Sports tech · Hardware + SaaS · Output Sports

Taking a European company into the US market

An Irish sports-tech company sells athlete-monitoring hardware, but its main revenue driver is the recurring software subscription that comes with it. It had a small North American footprint, only a couple of MLB and NHL teams, and one consultant on the ground with little traction: no sales team, no playbook, and a buyer (strength and conditioning staff) who is skeptical and pitched constantly. The US is where most European tech companies stall: a different buyer, a different sales cycle, and no local credibility.

What I did

Put the device in coaches' hands through demos and pilots, turned every pro win into the reference for the next team, worked the S&C conference circuit, and kept volume up between events with cold outbound into colleges, clinics and facilities.

Result

Turned a small US foothold into sustainable growth: NA sales grew 10x with 125+ deals in 13 months, each one adding recurring subscription revenue (ARR). Opened the NFL, NBA and NASCAR, added more MLB and NHL teams and Power 5 universities, and signed coaches of top tennis players. Signed top private performance facilities across the US and Canada, led a major expansion into high school and fitness, and built strategic partnerships in education and the military.

02 · Industrial OEM · Seal manufacturer

Rebuilding a dead pipeline and growing revenue 50%

After the VP of Sales left, I inherited a pipeline that had gone 6–12 months without movement. I was the only outward-facing salesperson, selling a technical product with long qualification cycles, with no prior industrial background.

What I did

Rebuilt the pipeline from zero with outbound into aerospace, industrial machinery, marine and fluid-handling OEMs, ran each deal from NDA through samples, qualification and pricing, and grew the existing book through expansion and cross-sell.

Result

Company revenue grew 50%, a multimillion-dollar increase. ~$1M in new sales, an existing multimillion-dollar book grown 10%+, and a $5.7M+ qualified pipeline across 20 OEMs.

03 · AI sales systems · Hermes

An AI system that does the work of an SDR team

Prospecting coaches, club directors and schools across eight sports is a full-time SDR job. I run my own business and had no SDR team, so I built one out of agents.

What I did

Research agents find and qualify prospects, drafting agents write personalized first touches and follow-ups, HubSpot is updated automatically, and every message waits for human approval before it goes out.

Result

A daily review queue of 100–500 personalized drafts, run by one person, and a repeatable system I can install inside a client's sales team.